What steps can take to reduce tariff USA impact ON Indian Brands House of the Handblock

House of the Handblock can adopt several strategic steps to reduce the impact of US tariffs on its handblock cotton exports. These include optimizing supply chains, exploring new markets, leveraging government relief, and adjusting product offerings.moneycontrol+2

Practical Strategies to Mitigate US Tariffs

Diversify Export Markets

  • Expand beyond the US by targeting Europe, Japan, UAE, Australia, and other countries where Indian textiles are gaining traction and tariffs are lower.india-briefing+2

  • Leverage free trade agreements (FTAs) with emerging economies to ensure smoother market access and better pricing.scanx+1

Adapt Supply Chain and Production

  • Explore partial relocation or shipment of semi-finished products to nearby countries like Sri Lanka or Bangladesh, which face lower US tariffs, for final assembly and export.Strengthen local and regional supply partnerships to minimize costs and maintain export competitiveness.

Utilize Government Relief Programs

  • Take advantage of the extended duty-free import period for cotton until December 31, 2025, to reduce input costs in textile manufacturing.Monitor announcements for credit schemes, export promotion incentives, and sector-specific support aimed at MSMEs and textile exporters.

Innovate and Add Value

  • Develop new product lines and sustainable collections that target premium markets less price-sensitive to tariffs.

  • Emphasize eco-friendly credentials and craftsmanship to differentiate from mass-market products and justify higher prices internationally.

Strategic Marketing and Brand Positioning

  • Invest in digital outreach, social media presence, and cross-border e-commerce to reach global buyers directly.indianretailer+1

  • Position the brand as a reliable supplier of quality, sustainable textiles through targeted market campaigns and trade shows in 40+ new markets identified by the government.timesofindia.indiatimes+1

By implementing these steps, House of the Handblock can build resilience, access new opportunities, and strengthen its position in the global textile value chain.timesofindia.indiatimes+2

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